Join us on Wednesday, September 30, 2026, at 10 a.m. PDT / 1 p.m. EDT / 7 p.m. CEST for a practical live conversation about building WooCommerce stores with block themes.

Block themes give merchants and builders new ways to shape a store’s layout, styles, and templates. They also change how agencies think about design systems, plugin compatibility, performance, and the boundary between visual editing and custom code. If you have been curious about block themes—or tried them and found the experience harder than expected—this conversation is for you.

We are excited to welcome Mike McAlister, creator of the Ollie block theme, alongside WooCommerce engineers Karol Manijak and Lucio Giannotta. Mike will bring the perspective of an independent theme builder supporting real stores, while Karol and Lucio will share what the team is learning as it improves Woo Blocks and builds Purple, our block theme currently in beta.

Woo Developer Advocates Brian Coords and Shani Banerjee will lead the discussion, exploring practical ideas for trying block themes safely and a checklist for deciding whether they are a good fit for your next project. Bring your thoughts and questions, and join us for audience Q&A at the end.

Event details

This event will be recorded and posted for those who cannot attend live.

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