More and more Americans are taking GLP-1 drugs; the current estimate is 11%.

This causes a big problem for the food industry.  Eating less is bad for business.

Here are some of the ways the food industry is responding.

Analyzing the GLP-1 consumer

• Overturning 7 industry assumptions about the GLP-1 consumer: The newest evidence challenges some of the food industry’s most comfortable conclusions about GLP-1 consumers… Read more
• New GLP-1 Consumer Data Challenges Food Industry Forecasts:  New data from IFF, PwC, BCG, and The Harris Poll UK challenges assumptions about GLP-1 consumers, bakery demand, grocery spending, and product development.

Dealing with labeling issues

• What do consumers call GLP-1s? Manufacturers must understand how consumers talk about the drugs to improve marketing effectiveness, product discoverability and consumer engagement… Read more
• What does the ‘GLP-1 friendly’ label really mean?  Food companies are increasingly adopting the label on packaging, but failing to explain how it could help consumers on weight loss drugs, one industry expert writes.
• Beyond ‘GLP-1 friendly’: The nutrition opportunity food brands are missing: Health experts point to muscle, bone and cardiovascular health as key priorities for consumers taking GLP-1 medications and navigating midlife, creating opportunities for food and beverage brands to connect functional nutrition with consumer education… Read more

Developing new products

• Can foods make consumers feel full like GLP-1s?  Many hope to replicate the impact of GLP-1s on satiety through food… Read more
• Nestlé bets big on GLP-1s with AI-powered nutrition push: The world’s biggest CPG is using AI and nutritional science to develop products tailored to GLP-1 users… Read more
• Europeans finally care about GLP-1s: Europe’s GLP-1 conversation is taking off. While uptake still trails the US, interest is surging across the continent… Read more

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